Nescafe – Takes You Away

This is the first time I got to “direct” a video, and quite a unique project this turned out to be. Picking up stuff we’ve been doing in our cosplay photography work, we sought to create a fantasy world that can’t exactly be pin-pointed in terms of style and period. A good inspiration were the art and interior designs from Final Fantasy 7 and 8. It was a mix of a classic taste with a modern approach.  

So… they’re technically called cinemagraphs as standalone images, but we laid them out to tell a story. Just like passion projects, our aim is to make you believe, even for that brief a moment that you can be taken away to your happy place in a mug of Nescafe.

Production Credits:

“Grand Central Station”
Client: Nestle Philippines
Agency: MRM (McCann Worldgroup)
Director: Jay Tablante
Producer: Cris Dy Liacco
Production Design: Aby Jam Rivera
Caster: Geneive Mercado
Production Staff: Tina Cuevas/Maricor Lipa

Cutting Edge Post Productions
Head of CG: Anthony Vega Cruz
Executive Producer: Diana Francis Vallada
CGI Team: George Tapao, Aljo Ignite,Marlon Fernandez, Emman Bares, Norman Aguilar, Wesley Tan
Matte Paint: Mike Cea / Bants Jose Jr Abantao
Compositing/Editing: Benjan Cañada

Music: LoudBox


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