This piece is way late in the party I would have to admit, but I prefer to write about these things after the tide has passed just to make sure what I end up putting here comes out a bit more sober than what I would have written when this thing came out.
For certain parts of society who feel strongly about this, the knee jerk reaction is understandable. But such reaction wouldn’t have been there if the undercurrent wasn’t. This ad simply called out what has been running in our mainstream culture and mocked at that drama narrative. The idea of being “an ampon” (adopted child), being such a negative notion was sowed into our minds from stories
The negative baggage of being called an “ampon” has been pervasive in mainstream media (TV and movies) for decades. It has been built upon us from one telenovela to another, permeating the narrative that being adopted meant “unwanted” and teased upon by peers. While it made of passable “drama” on TV, it slathered a negative impression of adoption.
Kudos to the guys who made this ad. It’s a brave call out to “mainstream” media that the audiences nowadays are no longer boxed into the stereotypes they once assume for their stories. The simple twist into the absurd opens up new avenues for conversation. Only through these conversations can we question supposed “truths” that have been implanted in our collective perception over the decades.
Also, there is only so much melodrama and “kirot sa puso” stories we can cry over, especially this 2020. Real life has already become more dramatic as it is. Speaking of crying, here’s their second spot.
Listed below were some talked about commercials hailing from Japan. How you want to make of them, well… it is up to you.
These ads may not be for everybody, and it does leave some people triggered. But being triggered may not be such a bad thing if you can actually get a hold of your emotions, and dig a bit deeper into why you’re triggered in the first place.